Welcome To

Butchers Gold Affiliate Program

You were invited into this program because we believe your content, lifestyle, and audience have the potential to align with what we are building.

This page is your home base for the Butcher’s Gold Jerky Affiliate Program.

Here you’ll find information about the brand, your affiliate account, your Welcome Bundle, content expectations, product education, approved messaging, creative direction, brand assets, social accounts, and program rules.

Bookmark this page. We will continue updating it as Butcher’s Gold grows.

Your Affiliate Account

1. Claim Your Welcome Bundle
3. Learn BGJ's Rules & Regulations (this page)
4. Create Content & Share Your Discount Code
5. Earn Commissions

Claim Your Welcome Bundle

Every approved Butcher's Gold affiliate receives an Affiliate Welcome Bundle as part of joining the program.

The goal is simple: we want you to experience the products before sharing them with your audience.

Your Welcome Bundle has a retail value of approximately $156.52 and includes Butcher's Gold jerky and branded merchandise.

How to Get Your Bundle
Visit the Affiliate Welcome Bundle product page. Select your merchandise options and sizes. Add the bundle to your cart and complete checkout at full price — no discount code needed.

Once your approved, payable commissions reach $100, Butcher's Gold will issue a full refund to your original payment method. The Welcome Bundle purchase itself does not earn affiliate commission.

Shipping Note
Jerky and merchandise may ship from different locations, so your bundle may arrive in multiple shipments with separate tracking numbers.

Claim Your Welcome Bundle

Affiliate Creative & Brand Guide

Butcher’s Gold Jerky

Butcher’s Gold is a Texas-based jerky company built around a simple standard:

Quality meat. Simple ingredients. Bold flavor. No shortcuts.

We believe great jerky should begin with real meat and recognizable ingredients—not unnecessary fillers, artificial gimmicks, or complicated recipes designed to hide the food itself.

Our goal is to create jerky that respects one of the oldest forms of food preservation while bringing a modern standard of quality, flavor, transparency, and craftsmanship to it.

We make our jerky in small batches and fresh to order.

We currently offer both beef and turkey jerky, with additional meats and products planned as the company grows.

The Butcher’s Gold Standard

Real meat.

Simple ingredients.

Fresh preparation.

Texas craftsmanship.

Respect for the animal.

Respect for nature.

Respect for the people eating our food.

The Gold Standard in Texas Jerky is more than a slogan.

It represents the standard we expect from ourselves at every step of the process.

Jerky is one of humanity’s oldest ways of preserving and enjoying meat. We believe there is something valuable about returning to that simplicity.

Food should begin with real ingredients.

Meat should still look and taste like meat.

Seasonings should complement it—not bury it.

And the people eating it should understand what they are putting into their bodies.

We believe in respecting animals, respecting agriculture, respecting nature, and appreciating the food God has provided.

As Butcher’s Gold grows, we want to continue supporting Texas agriculture, ranchers, farmers, producers, retailers, and businesses whenever possible.

Quality meat. Simple ingredients. Bold flavor. No shortcuts.

We are looking for creators who genuinely live—or are working toward—a thoughtful, active, health-conscious lifestyle.

Follower count alone is not what determines whether someone belongs in this program.

We care more about:

authenticity
audience trust
quality content
genuine engagement
consistency
alignment with the brand
a real interest in food, health, fitness, outdoors, family, agriculture, or an active lifestyle

Good fits may include:

Food creators
Fitness and training creators
Outdoors, hunting and fishing creators
Military and veteran communities
Texas lifestyle creators
Family and lifestyle creators
Travelers
Entrepreneurs
Health-conscious professionals
Athletes
Creators focused on real food and intentional living

What matters most

We want people who live what they talk about.

You do not need to be perfect.

You do need to represent the products honestly and demonstrate a lifestyle consistent with the values you are promoting.

Butcher’s Gold should feel:

Grounded.

Confident.

Disciplined.

Authentic.

Rugged.

Welcoming.

Knowledgeable.

Positive.

Our voice should be confident without being arrogant.

Health-conscious without being preachy.

Texas proud without becoming a cowboy parody.

Rugged without becoming crude.

Faith-rooted without treating people who believe differently as outsiders.

Knowledgeable without pretending to be medical professionals.

The rule to remember

We don’t want scripts. We want honest experiences told in your own voice.

Once you are approved for the Butcher’s Gold Jerky Affiliate Program, we will create your affiliate portal.

You will then be able to create your own unique affiliate code and referral link.

Important

Initial affiliate code setup should currently be completed from a desktop computer, not a phone.

Your customers receive:

10% off eligible purchases when using your affiliate code.

You earn:

10% commission on eligible purchases attributed to your affiliate code or link.

Payouts: Monthly — choose your preferred payment method inside your AffiliateTrak portal.

Detailed commission eligibility, attribution, payment rules, refunds, chargebacks, prohibited transactions, and other financial terms are governed by the current Affiliate Agreement and the settings of our current affiliate platform

The Welcome Bundle is an investment in the relationship between you and Butcher's Gold.

We want affiliates to actually experience the products and create meaningful content around them.

Within approximately 30 days of receiving your Welcome Bundle, we ask each affiliate to create at least four original pieces of Butcher's Gold content.

At minimum, we want to see:

1. Welcome Bundle / Unboxing

Show your audience what arrived.

First impressions are valuable.

2. Taste Test or First Reaction

Actually eat the product.

Talk naturally about:

flavor
texture
heat
seasoning
meat
favorite characteristics

3. Comparison Content

Examples:

Beef vs. turkey
Cracked Pepper vs. Hatch Chile Heat
Ranking the four flavors
Which one surprised you most?
Which flavor would you buy again?

4. Lifestyle Content

Show Butcher's Gold naturally fitting into your life.

That might be: Gym. Fishing. Hunting. Road trips. Office. Travel. Family activities. Hiking. Meal prep. Truck console. Backpack. Cooler. Kitchen.

Ongoing Participation
Active affiliates should continue creating meaningful Butcher's Gold content regularly.

As a general expectation, we want to see at least one substantive Butcher's Gold piece per month from affiliates who remain active in the program.

Quality matters more than quantity.

Whenever possible, capture:

The package.
The actual jerky.
The texture.
The meat fibers.
The ingredients.
You actually eating it.
A genuine reaction.
The environment in which you actually use it.
A clear but natural call to action.

Real Meat

What it means

The meat should remain the star. We are not trying to turn jerky into candy.

Show it

Tear a piece near the camera. Show the fibers. Show the texture. Let your audience see the product.

Good language

"You can actually see the meat fibers."
"The meat is still the star."
"I like knowing what I'm eating."
"Real meat. Simple ingredients."

Avoid

Aggressively attacking competing brands.
Making sweeping statements about the entire jerky industry.
Calling other products "fake meat."

We intentionally keep our recipes disciplined.

The goal is not to use the most ingredients. The goal is to use the right ingredients.

Good content

Turn the package around. Show the ingredient list. Talk about the seasonings. Discuss why a particular spice changes the flavor.

Good language

"The ingredient list is refreshingly simple."
"I can actually understand what's in it."
"They build the seasoning around the meat instead of covering it up."

Avoid

Do not say:

Organic — unless that specific product is certified organic.
Gluten-free — unless the specific product supports that claim.
Sugar-free — unless the exact product and labeling support that claim.
Unprocessed — jerky is processed through preparation, seasoning, and dehydration.

Instead say:

Real meat. Recognizable ingredients. Traditional preparation.

Texas is part of our identity. But it should never become a costume.

Good visuals

Natural light. Ranches. Fields. Wood. Leather. Trucks. Outdoor environments. Campfires where appropriate. Hunting and fishing environments. Texas landscapes. Agriculture.

Good language

"Texas crafted."
"Built with intention."
"No shortcuts."
"A Texas company making jerky the way they believe it should be made."

Avoid

Fake cowboy accents.
Overdone Western stereotypes.
Texas caricatures.
Parody.

Texas should feel strong—not theatrical.

Jerky is useful because it travels.

Our products naturally fit:

Gym bags. Backpacks. Vehicles. Travel. Work. Outdoor activities. Family outings. Long days away from home.

Good language

"Easy to grab and go."
"It stays in my truck."
"I throw it in my bag."
"This fits the way I live."

Avoid

Positioning Butcher's Gold as novelty junk food.
Showing the product in dirty or unsanitary environments.
Pairing it exclusively with unhealthy binge-style content.

Cracked Pepper
Straightforward and bold. Coarse cracked black pepper brings warmth, aroma, bite, and a clean finish while allowing the natural character of the meat to remain front and center.

Garlic & Cracked Pepper
Savory and aromatic. Garlic brings rich depth while cracked black pepper adds warmth and a clean peppery finish.

Turmeric & Cracked Pepper
Warm, earthy, and distinctive. Turmeric contributes earthy richness and its characteristic golden color, while cracked black pepper provides contrast and subtle bite.

Hatch Chile Heat
Southwestern depth with a building heat. Hatch chile brings earthy chile flavor while chile de árbol adds sharper heat and a lingering finish.

Butcher's Gold currently offers both beef and turkey jerky.

We want affiliates to explore both.

Beef brings a deeper, richer traditional jerky character.

Turkey offers a leaner meat profile with its own texture and flavor.

Neither is meant to replace the other. They give customers more ways to enjoy the same Butcher's Gold approach.

Great content idea

Taste the same flavor in beef and turkey side by side.

That gives the audience something genuinely useful rather than simply telling them to buy something.

Butcher's Gold is not intended to become only a beef-jerky company.

As the brand develops, we plan to explore additional meats and products that fit our philosophy.

Potential future offerings may include:

Venison
Elk
Bison
Chicken

And other responsibly sourced meats and cuts.

We are also exploring products that help us respect and utilize more of the animal rather than focusing only on the most familiar cuts.

Any unreleased product information remains confidential until Butcher's Gold publicly announces it.

A major part of our brand is helping people understand what is in their food.

You are welcome to educate your audience.

But there is an important difference between explaining an ingredient and promising that eating Butcher's Gold will produce a specific health outcome.

IngredientWhy We Use ItEducational Talking PointsMeatThe foundation of every recipe.Meat naturally provides complete protein and important nutrients. At Butcher's Gold, the seasoning is built around the meat rather than hiding it.Liquid AminosSavory depth, seasoning and umami.Liquid aminos contribute saltiness and savory flavor. Our current liquid aminos contain soy, so allergen information must always be represented accurately.Black PepperWarmth, aroma and bite.Black pepper naturally contains piperine, the compound responsible for much of its characteristic bite and an area of extensive food and nutrition research.GarlicSavory depth and aroma.Garlic naturally contains sulfur-containing compounds and antioxidants and has been used in cuisines around the world for centuries.TurmericEarthy flavor and distinctive golden color.Turmeric naturally contains curcuminoids, including curcumin. Curcumin has been widely studied for antioxidant activity. Black pepper contains piperine, which has been studied for its effect on curcumin bioavailability.Hatch ChileEarthy Southwestern chile flavor.Hatch chile is valued for its distinctive flavor and naturally occurring plant compounds, vitamins and carotenoids. We use it first and foremost because of the flavor it brings to the jerky.Chile de ÁrbolClean, sharper heat.Chile de árbol naturally contains capsaicin, the compound responsible for chile heat and the subject of extensive scientific research.

Important

Our first reason for using an ingredient is flavor and quality.

Scientific information provides educational context.

It is not a promise that eating Butcher's Gold will produce a particular medical or physical result.

This is one of the most important rules in the program.

Talk about the ingredient. Do not prescribe the outcome.

You may explain:

What an ingredient is.
Where it comes from.
Why we use it.
How it tastes.
What compounds naturally occur in it.
What researchers study about those compounds, when using approved language.

You may not claim that eating Butcher's Gold:

Cures inflammation.
Prevents disease.
Treats arthritis.
Causes weight loss.
Burns fat.
Builds muscle.
Boosts testosterone.
Controls blood sugar.
Heals the gut.
Treats a medical condition.
Produces guaranteed health improvements.

The easiest rule

Explain what is in the food. Never promise what eating it will do to someone's body.

Fitness / Gym

Focus on: Real food. Protein. Convenience. Ingredient awareness. Routine. Discipline.

Outdoors / Hunting / Fishing

Focus on: Portability. Flavor. Real meat. Long days outdoors. Texas heritage. Practical food.

Travel

Focus on: Convenience. Portable food. Road trips. Airports. Hotels. Long drives.

Busy Professionals / Entrepreneurs

Focus on: Standards. Simplicity. Convenience. Making intentional choices.

Families

Focus on: Ingredient transparency. Convenient food. Taste. Having better options available.

Do not frame the product as something only fathers, husbands, or men would want.

Health-Conscious Consumers

Focus on: Ingredient lists. Real food. Transparency. Meat quality. Simple recipes. Knowing what you eat.

You are encouraged to experiment.

Great Butcher's Gold content could include:

Unboxing the Affiliate Welcome Bundle
Trying every flavor
Ranking the flavors
Beef vs. turkey
Hatch Chile Heat challenge
What's in my gym bag
What's in my truck
Fishing-day food
Hunting-trip food
Road-trip essentials
Airport/travel food
Ingredient-list walkthrough
Jerky texture close-up
First-reaction video
Favorite flavor
Couples/family taste test
Blind taste test
Jerky board
Meal pairing
What I actually eat during a busy day
Texas lifestyle content
Behind-the-scenes content using your Welcome Bundle

A Butcher's Gold CTA should feel:

Natural. Confident. Direct. Understated.

Never desperate or overly sales-driven.

Direct

"Use my code if you want to try it."
"Link is in my bio."
"Check it out for yourself."

Sampler

"If you don't know which flavor to start with, try the sampler."
"The sampler gives you the whole lineup."

Soft

"Worth trying."
"This fits the way I eat."
"If ingredients matter to you, take a look."

Lifestyle

"This lives in my truck now."
"It stays in my gym bag."
"I take it fishing with me."

Product + CTA

"Real meat. Simple ingredients. Use my code if you want to try it."
"Texas crafted. Check it out for yourself."

If you receive free products, commissions, discounts, payments, or any other benefit from Butcher's Gold, your relationship with us must be clearly disclosed whenever required by applicable law or platform rules.

Examples include:

"Butcher's Gold affiliate — I earn a commission from purchases made with my code."
"I received these products from Butcher's Gold and earn a commission when you use my link."
#ad
#sponsored
Affiliate link

Or the platform's built-in paid partnership/disclosure tools.

The disclosure should be easy for the viewer to notice.

Do not intentionally hide your relationship with Butcher's Gold.

We want content that feels:

✅ Authentic
✅ Positive
✅ Honest
✅ Confident
✅ Health-conscious
✅ Respectful
✅ Clean
✅ Visually appealing
✅ Natural
✅ Original
✅ Community-oriented
✅ Consistent with your real lifestyle

We want people to connect with you first, and discover Butcher's Gold naturally through that relationship.

Do not:

❌ Make medical claims.
❌ Promise weight loss or physical transformation.
❌ Claim the product cures, treats, prevents or heals disease.
❌ Claim products are organic unless specifically verified.
❌ Make unsupported gluten-free or sugar-free claims.
❌ Misrepresent ingredients.
❌ Misstate nutrition information.
❌ Attack competitors.
❌ Make false comparisons.
❌ Say Butcher's Gold is "better than every other brand."
❌ Use fake or exaggerated reactions.
❌ Create sexualized Butcher's Gold content.
❌ Use Butcher's Gold in hateful, discriminatory or threatening content.
❌ Feature drug abuse, dangerous conduct, or illegal activity.
❌ Film products in visibly unsanitary environments.
❌ Use profanity in official Butcher's Gold promotional messaging.
❌ Present yourself as an employee or official spokesperson of Butcher's Gold.
❌ Offer unauthorized discounts.
❌ Advertise fake scarcity or "limited time" promotions unless approved.
❌ Alter our logo.
❌ Recolor our logo.
❌ Stretch or distort our logo.
❌ Create unofficial Butcher's Gold packaging.
❌ Put our logo on merchandise or custom graphics without permission.
❌ Spam your affiliate link.
❌ Post affiliate codes to coupon or deal sites.
❌ Purchase paid advertising using Butcher's Gold branding without written approval.

Affiliates may promote Butcher's Gold organically.

Paid advertising using:

Butcher's Gold
Butchers Gold Jerky
BG Jerky
Our trademarks.
Our logos.
Our product photography.
Your affiliate link.
Your discount code.

Requires prior written approval.

Affiliates may not bid on Butcher's Gold brand names or related trademark terms in Google Ads, Bing Ads, marketplace ads, or similar paid-search systems without explicit written authorization.

Authentic participation is welcome. Spam is not.

If a community allows recommendations and your product recommendation is genuinely relevant, you may participate honestly and disclose your affiliate relationship appropriately.

Do not:

Mass-post your code.
Spam groups.
Drop affiliate links into unrelated conversations.
Use automated posting.
Post on coupon sites.
Misrepresent yourself as an ordinary customer if you have an affiliate relationship.

Approved affiliates will receive access to official Butcher's Gold creative assets.

These include:

Logos

Primary Wordmark
BG Jerky Diamond Logo
Black Version, Gold Version
Transparent PNGs

Product Assets

Current package images
Individual product photography
Affiliate Welcome Bundle photography

Brand Information

Brand palette
Font information
Product descriptions
Approved talking points
Social links
Website links

Current supporting brand colors:

The following are Butcher's Gold supporting colors. While these complement the brand palette, Black and Gold remain the primary packaging and visual identity colors.

Color: HEX
Deep Brown #2E2218
Charcoal Gray #6B6868
Warm Sand #D1BEAB
Earth Brown #80634D
Slate Blue #70879F
Soft Gray Blue #959EA6

The current packaging direction is primarily:

Black + Gold

Those colors should lead Butcher's Gold visual communication.

Brand Typeface

Allrounder

Always use the supplied files.

Do not recreate our logo from screenshots.
Maintain the original proportions.
Give the logo room to breathe.
Do not distort it.
Do not recolor it.
Do not add shadows, effects or graphics unless the asset was supplied that way.
Do not incorporate the logo into another company's identity.

If you need something we have not supplied:

Ask us.

Do not invent it.

Instagram
@butchersgoldjerky1

Facebook
@butchersgoldjerky

TikTok
@butchersgoldjerky

YouTube
@butchersgoldjerky

Branded Hashtags

#ButchersGold
#GoldStandardJerky
#TexasJerky

Please tag Butcher's Gold in affiliate content so we can see it, support it, and potentially share it.

When applicable, please provide high-resolution original content files to Butcher's Gold.

We may want to feature strong affiliate content on:

Social media.
Our website.
Email marketing.
Product pages.
Digital advertising.
Printed materials.
Other Butcher's Gold marketing channels.

Specific ownership, licensing, editing, advertising and usage rights are governed by your Affiliate Agreement.

You do not need to know everything.

If someone asks you a question regarding:

Medical claims.
Nutrition science beyond the approved material.
Regulatory matters.
Legal issues.
Manufacturing compliance.
Confidential sourcing.
Vendor relationships.
Internal pricing.
Future unreleased products.
Company policy.

Do not guess.

Direct them to Butcher's Gold.

When in doubt: refer, do not respond.

Do not disclose internal information you receive through the Affiliate Program unless Butcher's Gold has publicly released it.

That includes:

Internal pricing.
Margins.
Vendor information.
Supplier relationships.
Unreleased products.
Internal documents.
Affiliate-only assets.
Confidential business plans.
Manufacturing information.
Future launches.
Private conversations.

Butcher's Gold may suspend or remove affiliates whose conduct no longer aligns with the program.

Examples include:

Fraud.
Misleading product claims.
Failure to disclose affiliate relationships when required.
Unauthorized advertising.
Trademark misuse.
Coupon-site abuse.
Spam.
Fake engagement.
Artificial clicks or purchases.
False orders.
Unsafe or illegal content.
Repeated brand-guideline violations.
Misrepresentation of Butcher's Gold.
Content that materially damages the reputation of the company.
Repeated failure to meet agreed affiliate commitments.

Commission eligibility after suspension or termination is governed by the Affiliate Agreement accepted during the application process and applicable program terms.

This page is the official Affiliate Program information hub.

Butcher's Gold may update:

Commission structures.
Discount structures.
Product offerings.
Brand assets.
Content rules.
Affiliate requirements.
Program benefits.
Marketing campaigns.
Affiliate policies.

When material changes occur, active affiliates will be notified.

You should periodically review this page for updates.

Questions about your affiliate account, products, content, brand usage, orders or the program can all be sent to:

info@butchersgoldjerky.com

We generally aim to respond within 24 hours.

You do not need to sound like Butcher's Gold.

You need to sound like yourself talking honestly about Butcher's Gold.

Try the products.
Develop real opinions.
Show your audience what you genuinely like.
Teach when you know something.
Ask us when you don't.
Treat your audience with respect.
Treat the brand with respect.
And have fun creating.

Real meat. Simple ingredients. Bold flavor. No shortcuts.

Butcher's Gold — The Gold Standard in Texas Jerky.